Lighstack

The problem

Many nonprofits lack a cohesive social media approach, resulting in scattered efforts that fail to build awareness or drive engagement. Without a clear content strategy or defined audience segments, posts are inconsistent in tone and timing, making it hard to grow a loyal following. Additionally, the absence of measurable goals and performance tracking means successes go unrecognized and opportunities to refine tactics are overlooked, leaving the organization’s message lost in a crowded digital landscape

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Process

We structured our approach to build a focused, data-driven social media strategy:

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Platform & content audit: reviewed existing channels, post performance, and competitor activity to identify strengths, gaps, and engagement benchmarks
Audience research & personas: interviewed stakeholders and surveyed supporters to define key demographics, interests, and preferred content formats
Content pillars & messaging: developed 3–5 core themes (e.g., impact stories, volunteer spotlights, fundraising updates) with tailored tone and CTAs for each audience segment
KPI & measurement framework: set SMART goals (follower growth, engagement rate, website referrals) and configured analytics dashboards to track performance in real time

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Solution

We delivered a cohesive social media program that amplifies the nonprofit’s mission, engages supporters, and measures impact:

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Strategic content calendar: crafted and scheduled mission-driven posts, stories, and videos tailored to each platform’s audience and peak engagement windows
Interactive engagement tactics: launched live Q&A sessions, polls, and volunteer spotlights to foster two-way conversations and deepen community bonds
Data-driven optimization: set up real-time analytics dashboards and A/B tests to refine messaging, target key segments, and track progress against SMART KPIs

Outcome

Within three months, the nonprofit saw substantial growth—Facebook followers rose 30%, Instagram 25%, and LinkedIn 15%—while average engagement more than doubled to 5%. Social-driven website referrals climbed 20%, volunteer inquiries increased 10%, and online donations jumped 18%.

Social Media Strategy for Non-Profit

Client

Green Earth Initiative

Role

Social Media Manager

Year

2023

Type of service

Social Media Marketing

The problem

Process

Solution

Outcome

Let’s dicuss
that together

Social Media Strategy for Non-Profit

Client

Green Earth Initiative

Role

Social Media Manager

Year

2023

Type of service

Social Media Marketing

The problem

Process

Solution

Outcome

Let’s dicussthat together

Let’s dicuss
that together