Despite the visual and narrative refresh, the site still presents barriers for users with disabilities. Key concerns include insufficient color contrast between text and backgrounds, missing or poorly written alt text on product images, and a lack of keyboard-focus indicators for interactive elements. Additionally, form labels and error messages aren’t consistently associated, making it difficult for screen-reader users to complete newsletter sign-ups or loyalty enrollments. Addressing these gaps is essential to ensure an inclusive experience for all customers.
Accessibility Audit: conducted automated scans (Lighthouse, Axe) to flag color-contrast, alt-text, and ARIA issues
We remediated key accessibility barriers by updating design and code to meet WCAG 2.1 AA standards
The accessibility enhancements have created a more inclusive experience and measurable gains in usability: